THE V+ was created for commercial spaces that need more than a machine. It connects the beverage, the place, the service experience and the way the system is operated over time.
THE V+ extends the idea of vending beyond a transaction—toward value, speed, service and better commercial experiences.
The open V+ mark carries four ideas that shape the brand: VENDING, VALUE, VELOCITY and VICTORY. The “+” is not an add-on; it represents what comes after the transaction.
Choose the system form first, then refine it by beverage capability, place and operating requirements.
Signal Red draws attention where action matters. Graphite, charcoal and off-white keep the system precise, calm and recognizable across products and digital interfaces.
The master mark and the product-side V share one geometric origin. Red remains a signal for focus, state and movement.
Explore how THE V+ extends into beverage, vending, frozen dessert, imaging, souvenir and gifting experiences.
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